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Here at College Coupons we understand the value of a dollar. A dollar spent and a dollar earned, and that is why we have devoted years in obtaining the needed knowledge to develop successful advertising programs for each and every customer. How To Get Great Results! 7 Steps to Success
The following suggestions are made to help you get the most desirable results from coupon advertising in campus markets. 1. What Makes Your Business Special - Why are you special? Is it your service, product, pricing, location or something else. Whatever makes you unique and successful should be featured in your coupon. 2. Determine Your Goal - Are you trying to build more traffic; do you want to turn your merchandise more frequently; is your goal to increase profits from higher volume? Are you attempting to attract new customers, reinforce buying habits and create awareness? Your coupon should reflect your goal and become an extension of it! 3. Specific Offer - Your offer should appeal to the largest group of potential customers and appear as an attention getter, in a large bold way! 4. Make Your Best Deal - Your coupon should reflect the best offer you can make. Remember, you are trying to attract and introduce new customers by your goodwill in a "Special Offer". Your best deal is a "Call to Action". 5. Keep It Simple - Avoid confusing, complex offers that are wordy. Your customers should be able to immediately absorb your offer with only a glance. Be concise and specific. Show the amount of savings in dollar amount whenever possible. 6. Be Consistent - Students learn quickly. Each semester College Coupons has an updated book. Since College Coupons is the "Handbook of Values", be sure your offer appears in each issue. It will reinforce buying habits and keep customers coming back! 7. Be Ready - Make certain that you have adequate product and staff on hand. Be ready for the student rush and enjoy the trackable results that College Coupons provide! Ad Information Specifications: ad size - 3 1/4 X 2 1/4 (inches) book size – 4 1/4 X 2 3/4 (inches) |
